Taking a business online Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?
[2020 Updated] Google Digital Garage Module 4 Quiz Answers
Module: 4/26 – Plan your online business strategy
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2. Taking a business online
Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?
- He should focus on duplicating his successful offline marketing efforts to an online audience
- He should sell at a cheaper price on the website to attract more customers
- He should identify his various online and offline audiences, and how best to engage them
- He should consider paid online advertising as the sole means of promoting his business online