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Module: 23/26 - Turn data into insights
Google Digital Garage Check Your Knowledge Correct Answers
1. Using data to understand audiences
Charles is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice.
What are the benefits of data in online marketing?
- Data can be accessed and analysed in real time
- Data helps you make informed decisions
- Data allows you to regard every customer as a number, removing the need for personalisation
- Digital data reaches more customers
2. Understanding the Data Cycle
Jo is about to launch a new online campaign, and wants to know how data can be used to make the campaign as effective as possible.
Rearrange the steps below in the correct order to help Jo understand what should happen first.
- Identify the goals of the campaign and plan the next actions to take
- Collect the relevant data
- Check and investigate the findings
- Take action to test the hypothesis
3. Creating actionable insights from your data
Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts.
Here are the highlights of the data that was gathered:
- Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
- Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.
- Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.
- Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.
4. Managing numbers using spreadsheets
Cassie has been using spreadsheets to keep track of how her email campaigns have been performing. She has created three different graphs using all of the data at her disposal.
Which graph best shows that the open rate of her emails has decreased over time?
- 2nd Graph
5. Presenting data effectively
Anya is working on a presentation for potential investors.
They would like to see how the demand for public parking has grown in the past three years.
Anya has created the following four graphics to illustrate the growth demand.
Which graphic would be the clearest and make the most impact on the investors?
- Image of a table of figures
- Image of bar graph
- Image of pie chart
- Image of a heat map
Google Digital Garage Quiz Correct Answers
1. Which type of data relates to a metric that can be represented with a number?
- Quantitative
- Qualitative
- Holistic
- Customer
2. What makes the data cycle useful?
- It helps you make the most of the data collected from marketing activities
- It helps you evaluate your competition
- It provides information about what users like about your website
- It presents collected data in a visually appealing way
3. Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
- 'Why'
- 'How'
- 'When'
- 'Who'
4. Which of the following is a benefit of using spreadsheets?
- Vast quantities of data can be stored, sorted and analysed quickly
- Data can only be accessed when all users are online
- Valuable customer and market insights can be delivered quickly
- Spreadsheets are the only way to collect data and extrapolate results
5. If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
- Bar chart
- Pie chart
- Table
- Heat map
Conclusion
I hope this article might helped you complete you the first module of Google Digital Garage Quiz. If you have any queries then please let us know in the comment section we would love to solve.