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Module: 17/26 - Connect through email
Google Digital Garage Check Your Knowledge Correct Answers
Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business.
Two of her ideas are correct and two are not. Can you weed out the wrong ones?
- It’s a good way of keeping customers informed about products
- It helps customers talk to each other via email
- It will let me send info about dog-related products to customers who have dogs
- It lets customers email me if they have problems or questions
2. Your email marketing options
Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store.
What benefits are there to using an email marketing service?
- They make it easier for customers to sign up to receive marketing emails
- They can help you create a customer database
- They write marketing emails for you
- They make it straightforward to send out personalised emails
3. Crafting great marketing emails
Steph is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop.
Which of the following options should she select to use in the subject line of the email?
- Hi John, do you have a new puppy?
- Save ££££s on PUPPY FOOD!!!!
- MEGASALE on food for PUPZ!
4. Managing successful email campaigns
Steph is curious to learn how her customers react to email marketing campaigns.
What kind of analytics data might she expect to get from her recent email marketing action?
- Open rates
- Clickthrough rates
- Weekly sales
- Trash rates
5. Measuring success in email marketing
Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign.
She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website.
What is the drawback of this metric?
- The reason for the rate being higher or lower is not known
- The less people that open the email, the lower the rate
- It doesn't track the number of bounces
Google Digital Garage Quiz Correct Answers
1. Which of the following will you need to start an email marketing programme?
- A collection of email templates
- A 'Contact Us' form
- A way to collect people's email addresses
- A set budget
2. Which of the following is a common feature of email marketing platforms?
- Personalised, custom templates
- A free list of email addresses you can target
- A feature allowing users to unsubscribe from your emails
- Automation of your search ad campaigns
3. Which of these is a good practice to keep in mind when sending emails to your contacts?
- Run an A/B test on your subject line to determine which one works best
- Send the same generic and simple message to your entire contact database
- Include enough content in the email so there is no need for them to click away to read further elsewhere
- Only include a call to action on the landing page you're linking to in the email
4. If the open rate of your emails seems low, which of the following could help you fix that?
- Redesign your website
- Change the colour of the buttons inside your email
- Send your emails to more contacts
- Adjust the subject line of your email
5. Which of the following statements is true when it comes to running email campaigns for a business?
- There's no need to use sponsored ads within your email marketing
- There's no need for analytics when it comes to email marketing
- You need to include personal contact details
- You can use any imagery, despite copyright
Conclusion
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