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Module: 25/26 - Sell more online
Google Digital Garage Check Your Knowledge Correct Answers
1. Creating a smooth e-commerce experience
Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget.
What actions could Jo take for each of these findings?
- Customers access the shop a lot on mobile - Introduce responsive design
- Customers want to find a specific product - Add a search feature
- There are lots of website visits but no one is buying the products - Add customer reviews
- Repeat customers add products to their cart but are not checking out - Create registration for customer accounts
2. Product promotion and merchandising
Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?
- Create a ‘Suggested products’ banner
- Use analytics to understand who is visiting the site
- Add a video tour of the shop
3. Retargeting for e-commerce
Jo has noticed that some of her customers leave her site without making a purchase.
She’s set up some product retargeting ads, and wants to measure the performance of her campaign.
What parameters should she look at to see if she’s attracting potential customers?
- Conversion rates
- Number of people clicking on each ad type
- Comments on her social media profile
- How many pages visitors check before they leave the site
Google Digital Garage Quiz Correct Answers
- Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
- A specific product is not selling much compared to your other products
- You get a lot of questions about your return policy
- People are having trouble using a promo code for a current sale
2. What is an example of product merchandising?
- Running an ad for your products
- Adding a way for customers to filter your products
- Displaying very specific, featured products on your home page
- Cross-selling products in the checkout process
3. Which of the following statements is true when describing how retargeting ads work?
- Retargeting ads are visible to people who haven't been on your website yet
- Once a user visits your site, the code drops an anonymous browser cookie
- Once your customer purchases, you can not turn off the retargeting ad
- Retargeting will always drive customers to your site
Conclusion
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