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Module: 12/26 - Help people nearby find you online
Google Digital Garage Check Your Knowledge Correct Answers
1. Social media basics
Lily runs a vintage clothing company.
She’s set up an Instagram and a Facebook page, and has gained some followers by putting a sign up in her shop.
What can Lily do to keep these followers and encourage others?
- Start a conversation with your followers
- Comment on all of your followers’ personal posts
- Delete all negative comments
- Post regularly
- Name and shame competitors
2. The right social media sites for you
Lily has drafted a number of different posts for her social media accounts.
Can you match the post to the best social network for each of the following scenarios?
- Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details - Linkedin
- Loving these recent photos of the new range by my fantastic photographer friend Rae - Instagram
- So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us? - Facebook
3. Setting your goals for social media
Lily has had fun experimenting with the various social media networks but it’s time to get a little more serious.
Which of Lily’s business goals can she achieve with social media?
- Raise the profile of the business
- Keep expenditure within the stated budgets
- Attract new customers and grow the customer base
- Control the flow of stock
- Discuss new products with customers
4. Getting on social media
Lily is setting up a Twitter profile for her business.
She’s put together a list of the key things she’ll need to get her profile up and running.
Can you check her list and cross off any items she doesn’t need to include in her Twitter business profile?
- A business email account
- Annual membership fee
- A company logo or photo
- Business description and contact details
- Number of employees in the business
Google Digital Garage Quiz Correct Answers
1. Which of the following can businesses achieve by using social media?
- Attract new audiences
- Build a good reputation with customers
- Meet sales goals
- Increase traffic to their website
2. Fill in the blank: Businesses should focus on social media platforms with _______.
- The biggest reputation
- The most expected engagement
- A relevant audience
- The most users
3. Which of the following is an example of a social media goal?
- Acquire genuine reviews on products
- Drive more traffic to your store
- Develop one-way communication with customers
- Mimic your competition's approach
4. Which details should you look to include on a business profile page on social media?
- Details about the CEO
- Link to a local listing site you're on
- Description of the business
- Cost of products and services
Conclusion
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