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Module: 2/26 - Your first steps in online success
Google Digital Garage Check Your Knowledge Correct Answers
1. Your Online Goals
Hamish is a successful hairdresser. He’s decided to grow his business by opening another salon.
Hamish doesn’t have an online presence
yet, but thinks this might help.
Which of his business goals could being online help him achieve?
- Attract new customers
- Gather customer feedback
- Source new hair colouring products
- Advertise extended opening hours
2. Building Your Online Presence
Hamish has created a website with an online booking system for his salon appointments.
He wants to engage more with his customers and came up a list of goals.
Help Hamish to match each task with the online tool you think he should use to achieve his goal.
- Gather customer feedback - Email Survey
- Tell customers about the extended opening hours - Social Media Page
- Show customers Hamish’s latest hair looks - An online gallery
- Help local customers find the new salon - A map
3. Marketing Your Online Presence
Hamish’s website isn’t getting as many visitors as he’d like.
He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works.
Can you explain what SEM enables you to do?
- Buy ad space on a search results page
- Bid for keywords to display your content in search engines
- Tag keywords within your website content
- Optimise your website’s design
4. Analyse and adapt
Select the ways you think analytics can help business owners.
- Show which pages of a website are most popular - Yes
- Log which items of the website are clicked on - Yes
- List which parts of the website a user doesn't like - No
- Identify where in the world visitors are logging on from - Yes
Google Digital Garage Quiz Correct Answers
1. Which tool helps you measure the success of your website?
- Keyword Planner
- Ad Gallery
- Ad Preview Tool
- Analytics
2. Which of the following statements is true when it comes to taking a business online?
- Stick to what you are doing and don't make changes
- The same content works across online and offline platforms
- Use analytics to make informed decisions
- Use analytics to track your customers across the Internet
3. Which term best describes the business activity that occurs when website visitors buy products or services from you online?
- E-commerce
- Display advertising
- Search engine marketing
- Pay per click
4. Which of the following statements is true when marketing your business online?
- You need a website to show up in search results
- You'll reach a similar client base to the one you have in the real world
- You'll be seen by the same volume of customers whether you use search advertising or not
- Social media is a great way to engage your audience
Conclusion
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