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Module: 1/26 - The online opportunity
Google Digital Garage Check Your Knowledge Correct Answers
1. Intro to the Digital Garage
Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways.
Once your business is online, what opportunities can you take advantage of?
- Finding lots of new customers – everyone’s online these days
- Selling your products or services straight from your website or app
- Delivering targeted advertising to customers
- Saving money on your heating bills
- Learning more about what your customers love
- Using analytics to power your online sales
2. Your digital opportunity
Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online.
How could going digital benefit his business?
- He’d be more visible to customers
- He can target ads at local customers
- It’s easier to communicate with customers
- Less need for customer conversations
- More insights into customers’ online behaviour
- He can modernise his company logo
Google Digital Garage Module 1 Quiz Correct Answers
- All businesses
- Small business owners
- International businesses
- Local businesses
2. Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
- Sending flyers with your web address to customers
- Creating a business listing in online local directories
- Increasing print and billboard advertising
- Building a team of digital advertising experts
3. Which of the following is the easiest way for visitors to learn about a business while visiting a website?
- Getting a free ‘taster’ of one of your products when they sign up to receive emails
- Listening to an audio file that auto plays whenever someone visits your site
- Browsing your product pages and reviewing the Frequently Asked Questions page
- Reading the terms and conditions for your products on your site
4. What is a key benefit of having an online presence for a business?
- The ability to sell products directly to customers through social media
- Being visible when people search for a business like yours
- Sending users emails to update them on new products
- Being able to offer new customers promotional discounts
Conclusion
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