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Module: 21/26 - Get started with analytics
Google Digital Garage Check Your Knowledge Correct Answers
1. What is web analytics?Linda runs a guesthouse with a website where people can book their rooms online.
She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience.
Take a look at the following terms – do you know what they mean in the web analytics world?
- Time spent on site - Metric
- Visitor's device type - Dimension
- Visitor's location - Dimension
- Signing up to the newsletter - Conversion
2. Making web analytics work for youLinda’s analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking rooms at her guesthouse.
Linda gets some advice from her friends. Whose advice should she take?
- “Stop sending newsletters as people aren’t reading them”
- “Review the content of the newsletters to check they’re suitable”
- “Check you’re not sending too many newsletters”
- “Send more newsletters reminding customers to book a room”
3. Tracking specific goals with web analyticsLinda runs a guesthouse and has been using analytics to gather information about how people interact with her website.
She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices.
Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?
She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices.
Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?
- Number of visits to the site per month
- Number of site pages users explore on average
- Amount of time visitors spend on the site
- Number of people clicking on the links in her newsletters
- Percentage of orders made on smartphones and tablets
Google Digital Garage Quiz Correct Answers
- What time of day your website gets the most traffic
- How many mentions or likes you get on social media
- How well your competitor's ad campaigns are doing
- The email addresses of visitors to your landing pages
2. Analytics can give you immediate valuable information about which type of customers?
- Previous and current customers
- Current and future customers
- Previous and future customers
- Offline and online customers
3. If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
- How long people spend on your 'How To Find Us' page
- Which day of the week is most popular for bookings
- Whether your funny Tweet goes viral
- How many people visiting your site book a room with you
Conclusion
I hope this article might helped you complete you the first module of Google Digital Garage Quiz. If you have any queries then please let us know in the comment section we would love to solve.